How to increase Blog Traffoc - Day #4

4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections

Twitter has 271 million active users every month. Facebook has over 1 billion active users. 

Google+ has over 300 million. LinkedIn is over 300 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.

Leveraging these networks to attract traffic requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it. My advice is to use the following process:

If you haven't already, register a personal account and a brand account at each of the following -Twitter, Facebook, Google+ and LinkedIn (those links will take you directly to the registration pages for brand pages). 

Fill out each of those profiles to the fullest possible extent - use photos, write compelling descriptions and make each one as useful and credible as possible. 

Research shows that profiles with more information have a significant correlation with more successful accounts (and there's a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).

Connect with users on those sites with whom you already share a personal or professional relationships, and start following industry luminaries, influencers and connectors. Services like FollowerWonk and CircleCount can be incredible for this:


Start sharing content - your own blog posts, those of peers in your industry who've impressed you and anything that you feel has a chance to go "viral" and earn sharing from others.
Interact with the community - use hash tags, searches and those you follow to find interesting conversations and content and jump in! Social networks are amazing environment for building a brand, familiarizing yourself with a topic and the people around it, and earning the trust of others through high quality, authentic participation and sharing

If you consistently employ a strategy of participation, share great stuff and make a positive, memorable impression on those who see your interactions on these sites, your followers and fans will grow and your ability to drive traffic back to your blog by sharing content will be tremendous. 

For many bloggers, social media is the single largest source of traffic, particularly in the early months after launch, when SEO is a less consistent driver.

How to Increase Blog Traffic - Day #3

Make Your Blog's Content SEO-Friendly

Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems. 

In 2016, Google will see over 6 billion daily searches from around the world, and that number is only growing:


sources: Comscore + Google

Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.

SEO for blogs is both simple and easy to set up, particularly if you're using an SEO-friendly platform like Wordpress, Drupal or Joomla. For more information on how to execute on great SEO for blogs, check out the following resources:


Don't let bad press or poor experiences with spammers (spam is not SEO) taint the amazing power and valuable contributions SEO can make to your blog's traffic and overall success. 


20% of the effort and tactics to make your content optimized for search engines will yield 80% of the value possible; embrace it and thousands of visitors seeking exactly what you've posted will be the reward.

How to Increase Blog Traffic - Day #2

#2 - Participate in the Communities Where Your Audience Already Gathers

Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. 

They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.

Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web. 

In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don't a Google search will take you much of the way). 

From that list, you can do some easy expansion using a web-based tool like Google's Display Planner:Once you've determined the communities where your soon-to-be-readers gather, you can start participating. 

Create an account, read what others have written and don't jump in the conversation until you've got a good feel for what's appropriate and what's not. 

Link-drop, spam or troll and you'll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.

The Secrets of the Universe unveiled - Looks like a pair of boobs




So my quiet Thursday afternoon was interrupted with the news that "Scientists are claiming a stunning discovery in their quest to fully understand gravity"

According to the BBC scientists have observed the warping of space-time generated by the collision of two black holes more than a billion light-years from Earth.

The international team says the first detection of these gravitational waves will usher in a new era for astronomy.

It is the culmination of decades of searching and could ultimately offer a window on the Big Bang. Basically it looks like a pair of twisting boobs.

Great work science, now how about you focus as to hover boards.

Credit: BBC

Battlestar Galactica slowly edges towards the big screen


Battlestar Galactica


With the return  returns of Star Wars: The Force Awakens may just have had studios scrambling to their cupboards to see what sci-fi and space projects they have locked away there. Universal? It's found its long-in-gestation big screen take on Battlestar Galactica.
Bryan Singer was set to bring this one to the screen, based more on the original television series than the Sci-Fi channel reboot. Singer, though, then rejoined the X-Men movie franchise (which has taken up a fair amount of his subsequent time), and his next film after this summer's X-Men: Apocalypse is 20,000 Leagues Under The Sea for Fox.
He remains involved with Battlestar Galactica (according to Den of Geek) understand, and is still the only director we know of attached to the project. He's certainly still serving as executive producer at least.
But the latest news is that Universal has hired a producer to give the project a kickstart.
Michael De Luca, whose credits include The Social Network, the Fifty Shades films and Moneyball, is going to oversee this one. The latest draft of the screenplay was penned by Jack Paglen, who previously wrote Transcendence. And we're expecting real movement on the new Battlestar Galactica shortly.
Credit: Den of Geek

How to Increase Blog Traffic - Day #1


It's easy to build a blog, but hard to build a successful blog with significant traffic.

I launched this bIog about three months ago and was amazed to see how quickly, with a bit of planning, it gained thousands of visits to each post.

Here's my personal take on how to improve traffic. I'm be sharing a new option/tip/bit of advice/whatever each day. 

#1 - Target Your Content to an Audience Likely to Share

When thinking about who you're writing for, consider that audience's ability to help spread the word. 

Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. 

For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively).
A Blog's Target Audience



























If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. 

Targeting blog content at less-share-likely groups may not be a terrible decision (particularly if that's where you passion or your target audience lies), but it will decrease the propensity for your blog's work to spread like wildfire across the web.

What to Watch on Amazon Prime

So you've just signed up to Amazon Prime and you don't know where to begin...

Well here are my recommendations.

THE MAN IN THE HIGH CASTLE (S1)

What if the Allies had lost the Second World War, and America was currently ruled by Germany in its eastern half and Japan in its western half? Well, you can find out in this big budget Amazon Prime original series, a thriller which zips around a 1960s North America that’s more “Ja wohl!” than “Aw shucks!”.

Dealing with underground resistance groups, various plots and an alternative Cold War (waged between Imperial Japan and the German Reich, now the world’s only superpowers), it’s the kid of series that’ll appeal to history buffs, sci-fi fans and anyone who’s into high concept, high budget television.

Watch The Man in the High Castle on Amazon Prime Instant Video

 

THE WALKING DEAD (S1-4)

The zombie apocalypse scenario has now been covered so many times that when the dead 
The zombie apocalypse scenario has now been covered so many times that when the dead do eventually start clawing their way out of the ground in a shambling tide of brain-hungry violence, it’ll hardly be worth mentioning. That’s not to say that it doesn’t make cracking TV, though, and if you’re one of the few people who hasn’t yet seen The Walking Dead, you owe it to yourself to do so now.
Watch The Walking Dead on Amazon Prime Instant Video

 

THE FALL (S1)

If you missed this Belfast-set drama when it was originally broadcast by the BBC, Amazon is here to help you rectify your mistake. A tense show centring on two compelling characters – Gillian Anderson’s icy, complex detective and Jamie Dornan’s obsessive serial killer – The Fall is equal parts police procedural and psychological thriller.

We all already knew that Anderson was a fantastic actor, but ex-model Dornan is perfectly cast and surprisingly affecting as an apparently normal, caring family man with a deep-seated sickness lying just beneath the surface.

At the time of writing, only the first series is available to watch on Amazon Prime Instant. The second is available via pay-per-view – and after watching the first round of episodes you may well find yourself reaching for your credit card to find out what happens next.