#2 - Participate in the Communities Where Your Audience Already Gathers
Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages.
They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.
Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web.
Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web.
In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don't a Google search will take you much of the way).
Create an account, read what others have written and don't jump in the conversation until you've got a good feel for what's appropriate and what's not.
Link-drop, spam or troll and you'll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.
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