RSS, which stands for Rich Site Summary, but is also often known as Really Simple Syndication, is a commonly used format for publishing a "feed" of content. Blog articles, press releases, updates, or other regularly updated content are all logical candidates for getting a RSS feed.It's easy to add an RSS feed to your Web page or even add it to every page in your website should that be what you decide to do.
RSS enabled browsers will then see the link and allow readers to subscribe automatically. Addditionally, search engines will see the feed when it's linked in the HTML. Once you'vecreated your RSS feed, you'll want to link to it so your readers can find it.
Link to Your RSS with a Standard Link
The easiest way to link to your RSS file is with a standard HTML link.
I recommend pointing to the full URL of your feed, even if you normally use relative path links. One example of this using just a text link is:Subscribe to What's New
Subscribe to What's New
If you want to get fancier, you can use a feed icon along with your link (or as the standalone link). The standard icon used for RSS feeds is an orange square with white radio waves on it. Using this icon is a great way to let people immediately know what that link goes to.
You can put these links anywhere on your site that you want to suggest people subscribe to your feed.
Add Your Feed to the HTML
Many modern browsers have a way to detect RSS feeds and then give the readers an opportunity to subscribe to them, but they can only detect the feeds if you tell them they are there. You do this with the link tag in the head of your HTML:
How to Add
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Then, in various locations, the Web browserwill see the feed, and provide a link to it in the browser chrome. For example, if you go to my previous articles page. In Firefox you'll see a link to the RSS in the URL box. You can then subscribe directly to the What's New feed without visiting any other page.
The most effective way to use this is to add the into the head of all your HTML pages with an include.
RSS Usage Today
While still a popular format for many readers, RSS is not as popular today as it once was. Many websites that used to publish their content in RSS format have stopped doing so and popular readers, including Google Reader, have been discontinued due to ever dwindling user numbers.